5 Tactics to Boost University Email Open Rates

Tactic #1: Trim the Slackers

Tactic #2: Optimize Your Subject for Mobile

Tactic #3: Run “Double-Opens” for Important Emails

  1. They skimmed your subject and pre-header, and are not interested in your content
  2. The email was sent to SPAM and never seen
  3. They’re interested in your event, and intend to RSVP, but decided to do it “tonight when I get home,” or “later, once I I’m off of the train and get a signal.” And then they forget!

Step 1

Step 2

Step 3

Step 4

Step 5

Tactic #4: Analyze Send Data Over Time

Tactic #5: Ask Your Audience!

  • Frequency: How do you feel about the frequency of our communications? Do you wish you heard about our programs more often? Less often? What do you think?
  • Content: In general, do you feel that the content we are sending out is relevant to you? What events or programs were you most interested in this year? Can you tell me about one or two emails you received and recall what made them memorable?
  • Channels: How do you usually hear about our programs? Do you think it would be helpful if we were more active or less active on certain channels?
  1. http://www.radicati.com/wp/wp-content/uploads/2014/01/Email-Statistics-Report-2014-2018-Executive-Summary.pdf
  2. http://techcrunch.com/2015/05/28/gmail-now-has-900m-active-users-75-on-mobile/
  3. http://www.listrak.com/digital-marketing-solutions/mobile/subject-lines-for-mobile-devices.aspx

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Senior Director of Digital Communications & Brand Experience at NYU School of Global Public Health / Podcast Producer / Occasional Bowhunter

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Chris Alexander

Chris Alexander

Senior Director of Digital Communications & Brand Experience at NYU School of Global Public Health / Podcast Producer / Occasional Bowhunter

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