3 Ideas that Shape How I Think About Higher Education Communications

Your Department is a Media Company

Invent a whole new way of conveying your message to prospective and current students — in a packaged medium that you fully curate and control. [Source: New York Times]

Filter Ideas by the Jobs-to-be-done Theory

Don’t sell the features of the Fire Flower. Sell the idea of one day shooting fireballs! [Source: Useronboard.com/features-vs-benefits/]

Go All-in on Blue Ocean



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