When life gets hectic and my monkey brain starts spinning out of control–the checklists, projects, unmet goals, failures, wins, social anxieties, decision fatigue, perfectionism, FOMO, bracing against the unknown–Tara Brach’s teachings have been, for me, a reliable source of reflection and calm. Tara’s teachings blend Western psychology and Eastern spiritual…


If you haven’t read it already, you may have had it recommended to you by a friend, or noticed it on someone’s bookshelf in the background of a Zoom call.


[Disclaimer: Please consult your financial advisor to learn about what might work best for your situation. I am not a financial expert. The following advice is based on my (current but always evolving) research and what works for me. You do you. …


This is going to be a difficult holiday season for all of us.

From a very young age, I remember being brainwashed into thinking our house needs to look like Kevin McCallister’s house in order to have a proper Christmas. The monolithic tree. Oodles of ribbons and wreaths. Food, lights…


TL;DR: I received 155 Trump emails in 30 days. All emails used ego-inflating communication techniques similar to QVC call-in shows and late-night Ginsu knife commercials touting artificial scarcity.

A few months ago, I signed up for Trump’s emails. …


Neon sign in the shape of a like and comment button.

TL;DR — We need a new definition of the word “advertising.” Social media represents the opinions of only a very small and very loud group of people. Get your news from at least three sources. Reduce social media usage and read more books. …


TL;DR — 1. Operate first as a media company, and second as a university department. 2. Prioritize campaigns that show students who they can become after college. 3. Aggressively amplify your areas of differentiation and De-emphasize areas of similarity.

Your Department is a Media Company

Gary V. Love him or hate him. Admittedly, I’m a fanboy…


Fahrenheit, that is. It’s the temperature required to melt bronze — an alloy composed mostly of copper and a sprinkle of other ingredients. Not unlike the oxygen we breathe or the water that lives within the cells of our bodies, bronze at one time had a close relationship to humankind…


But first, let me tell you about a situation I experienced in the past, and you may have experienced something similar.

Okay… It’s time for the team meeting. You sit around a table with your colleagues, and your boss starts recounting the big projects that are approaching next semester. Fundraising…


By 2018, the average inbox will get slammed with an average of 97 emails per day (1). For most college students, add to this a mix student club announcements, academic advising updates, financial aid notifications, or homework reminders from professors. And if you’re an active social media user (like most…

Chris Alexander

Senior Director of Digital Communications & Brand Experience at NYU School of Global Public Health / Podcast Producer / Occasional Bowhunter

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